Carlos Encuentra

Digital Entrepreneur & eCommerce Specialist

Carlos Encuentra

Digital Entrepreneur & eCommerce Specialist

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About Me

Hello! I’m Carlos Encuentra
Digital marketing freelance and eCommerce entrepreneur. I have spent most of my life creating business ventures that have a positive impact on our environment and helping others do so. If you think you or your company could benefit from my experience, don’t hesitate and get in touch. Let’s make this a better place through innovation and creativity.

  • Age: 32
  • Residence: Madrid, Spain
  • Availability: Worldwide
  • Mail: hola@carlosencuentra.com
My Services
eCommerce Optimization

Define your company's most important KPIs and execute a thorough eCommerce strategy that leads to better performance. From customer profile to product and packaging design, pricing, or website optimization, every detail should work towards a smooth and pleasant customer experience

Online Advertising

Design and implement a multichannel approach to your digital presence and significantly lower your Customer Acquisition Cost through a funnel optimization and continuous A/B testing method

Brand Design

Rethink and define your most important asset: your brand. From logo design to imagery, typography, or brand voice and tone, everything should reflect the same personality for your customer to get a sense of what your company stands for

Startup Growth

At the end of the day, it's all about increasing your customer's Life Time Value (LTV) and Average Order Value (AOV). In order to tackle that, you need a polished no-nonsense growth strategy in which every action reflect directly in your company's revenue

Certifications
Client
Client
Client
A bit about me

As a curious mind, I have always thrived trying to figure out entrepreneurial endeavors. After spending most of my career designing and developing online brands and products not just for clients but also for myself, I have come to gain a clear picture of how this highly competitive world works and the huge range of opportunities it can provide. My mission is helping others fulfill their companies’ potential through my down-to-Earth no BS approach. Let’s make your company grow faster together!

Resume
Experience
2017 - Present
Founder & Manager
Bumi Foods - Sevilla, Spain

Creating business model and expansion plan Designing and building brand from scratch Opening up three physical stores in less than a year Closely managing day-to-day operations Building and nurturing relationships with suppliers, clients, partners and investors Managing accounting and finance Designing and implementing marketing and promotion campaigns

2018 - 2019
Amazon Seller
Amazon Inc.

Developing extensive market research Product and packaging design Building relationships with suppliers overseas Optimizing SKUs for Amazon Search Engine (A9) Running promotion campaigns

2017 - 2018
CMO
Oarsis VR/AR Startup Incubator - Madrid, Spain

Designing and implementing marketing plan Defining and optimizing business KPIs Executing digital marketing strategies and building lead funnels Creating deep-tech-oriented startup learning platform Growing entrepreneurs net Training entrepreneurs through talks, case studies and follow-ups

2016 - Present
Digital Marketing Freelancer
Self-employed

Building personal branding and online/offline presence Acquiring clients and developing business relationships Managing different accounts with tight budgets and deadlines Satisfying customer expectations with actionable results Training sessions and public talks in business bureaus

2016-2018
Founder
Serendipitea

Designing and creating business model, online presence, and social media following Product development, suppliers relationships, and logistic optimization Planning and executing SEO and push strategies Building relationships with business partners and clients Managing project from scratch to selling

2015 - Present
Founder
Biarritz Classic Car Rentals - Sevilla, Spain

Creating business and acquiring first customers Designing brand and customer experience Dealing with clients requirements and expectations Building relationships and collaborating with partners

2014-2015
Customer Success Specialist
Box Inc - London, United Kingdom

Advising on platform capabilities and its potential application to customer’s unique business requirements and scenarios. Driving customer adoption and success by engaging across multiple channels Proactively helping identify engagement priorities and focus efforts based on value, perceived risk, potential growth, strategic value and renewal time frame Coaching customers to ensure they are leveraging all available resources

2013-2014
Digital Marketing Specialist
Brand By Style Marketing Agency - Melbourne, Australia

Managing simultaneous projects Website design and development Market research and strategic planning Graphic design: logos, corporate style guides, advertising... Email marketing and Customer Relationship Management Creating press releases and content marketing

EDUCATION
2014 - 2015
Masters in Marketing and Sales Management
ESIC Business and Marketing School

Strategic Marketing Communications and Sales Branding Customer Relationship Management

2016 - 2017
Digital Marketing Superior Program
ICEMD

Online Presence Digital Marketing Planning and KPIs Performance marketing Push and Pull strategies Customer engagement channels (SEO, SEM, Email Marketing, Social Ads...)

2008 - 2013
Degree in Business Management
Pablo de Olavide

Business Strategy Accounting Finance Negotiation Statistics

2020-Present
Analysis & Professional Trading
Instituto de Bolsas y Mercados Españoles

Business fundamental analysis Trading technical analysis Startup valuation methodology Finance Market research

Masters in Web Development and Graphic Design
CEI

Graphic Design (Illustrator, Photoshop) Web Development (HTML, CSS, jQuery, CMS)

My Skills
Startup
  • eCommerce
  • Funding & Finance
  • Branding
  • Hustling
eCommerce
  • Shopify, WooCommerce
    90%
  • Amazon, eBay, Google Shopping
    85%
  • Illustrator + Photoshop + Lightroom
    80%
  • HTML / CSS
    95%
Digital Marketing
  • Social Ads
  • SEO
  • SEM
  • Email Marketing
Personal
  • English
  • Spanish
  • Willing to travel/Relocate
Founder at Oarsis VR/AR
During the time that Carlos reported to me, I was impressed by his overall job performance and in particular by his ability to develop new projects. I would describe Carlos as a hard-working and proactive person who showed a lot of initiative and able to come up with new approaches to achieve results and boost sales targets. (...)He connected very well with his colleagues and was highly respected as both a person and a professional by management, co-workers, and clients. I can unreservedly recommend Carlos for a digital marketing and marketing management position. He will be a valuable asset to any company.
J.D. Nelson
BRAND BY STYLE founder and CEO
Recent Works
Bumi Foods
Biarritz Classic Car Rental
Serendipitea Detox Teas
Works
Works
Works
Get in touch!
  • Location: Madrid, Spain
  • Email: hola@carlosencuentra.com
  • Phone: +34 618 835 846
  • Freelance: Available
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